KRISTIN SHEEHY
designer, art director, illustrator, maker
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The Chocolate Collection

point of purchase, retail, event branding, environmenal design, chocolate, central market, poster

The Chocolate Collection

point of purchase, retail, event branding

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Central Market wanted a fun, engaging way to show off their variety of high quality chocolates for their yearly Chocolate Festival in stores. Because the event takes place every year around Valentine's Day, the client specifically asked that the designs avoid anything relating to the holiday.

The concept was to feature these chocolates as the "works of art" they truly are. Chocolates were transformed into the likes of modern art pieces by Wassily Kandinsky, Jackson Pollock, Andy Warhol, and Piet Mondrian.

These posters and banners were hung in stores for the weeks prior to and throughout the Chocolate Festival. Stores hosted special wine and chocolate "Gallery Opening Nights" to further the engagement with shoppers.

 
 
Left: Created using mixed media (watercolor and pastel). Right: Created using a variety of household paints which were then scanned, layered and altered digitally.

Left: Created using mixed media (watercolor and pastel). Right: Created using a variety of household paints which were then scanned, layered and altered digitally.

Created as a team with the talented folks at RBMM.

Created as a team with the talented folks at RBMM.