Seven Summits

Identity, web design, mobile design, collateral

Seven Summits is an indoor climbing center in Fort Worth, Texas that offers yoga and slacklining and places special focus on enhancing community.

In designing the website for Seven Summits, special attention was placed on first-time guests and visitors. Most web traffic, both on desktop and mobile, was found to be visitors who were interested in pricing, hours, and location of the gym. This informed the inclusion of a bottom navigation bar on mobile, for visitors to get their questions answered as quickly as possible. Because all new visitors are required to fill out a waiver, it was important to make the form easy to find and fill out.